From the First Toilet Block
The General Fresh brand was established in 1990 with the launch of our first toilet block — a product that remains our flagship item to this day. Over the years, we have expanded our portfolio with innovative cleaning agents, air fresheners, and hygiene products trusted by millions of households across Europe and beyond.
To a Globally Recognized Brand
Today, General Fresh products are available not only in major European retail chains but also reach markets as far as the United States, Australia, and New Zealand — a true confirmation of global trust in our quality and innovation.
From the First Toilet Block
The General Fresh brand was established in 1990 with the launch of our first toilet block – a product that remains our flagship item to this day. Over the years, we have expanded our portfolio with innovative cleaning agents, air fresheners, and hygiene products trusted by millions of households across Europe and beyond.
To a Globally Recognized Brand
Today, General Fresh products are available not only in major European retail chains but also reach markets as far as the United States, Australia, and New Zealand – a true confirmation of global trust in our quality and innovation.
A proven assortment that enables distributors to grow their sales and build customer loyalty.
Arola introduces a new dimension of freshness to any interior. With a rich selection of carefully crafted fragrance compositions, it creates an atmosphere that matches every mood and occasion – relaxing, energizing, or elegantly refined.
These products transform living spaces into places full of harmony and comfort. Arola inspires you to make everyday life more pleasant.
Products and Formats:
Air freshener sprays, gels and refill cartridges, interior and car hangers, reed diffusers, and many more.
Brilly is an expert in dishwashing. The products in this line are created to deliver perfect cleanliness and a brilliant shine – without streaks or water spots. It’s a reliable choice for those who value convenience and want to keep their tableware looking pristine.
Brilly combines powerful cleaning performance with ease of use, providing comfort and confidence in daily chores.
Products and Formats:
Dishwasher gel, rinse aids, dishwasher liquids, protective salt, and cleaning or descaling agents.
Force is a product line designed to ensure not only cleanliness but also long-lasting freshness in the toilet. It effectively removes deposits and limescale while releasing pleasant aromas that enhance the feeling of hygiene and comfort.
Innovative solutions such as the Green Power Force line with probiotics combine powerful cleaning performance with environmental care. Force stands for reliability where hygiene standards matter most.
Products and Formats:
Toilet blocks and hangers, toilet cleaning liquids, drain cleaners, and the eco-friendly Green Power Force line (probiotic formulas).
Splash makes cleaning simpler and more efficient. Concentrated formulas, convenient product forms, and versatile applications make it easy to maintain cleanliness throughout the home.
These solutions support daily care of all surfaces – from the kitchen and bathroom to shared spaces. Splash is the perfect choice for those who value order and comfort in everyday life.
Products and Formats:
Universal cleaning agents, kitchen, grill, and bathroom cleaners, glass and mirror sprays, laundry detergents, and concentrated cleaning products.
Na podstawie art. 34 Rozporządzenia Parlamentu Europejskiego i Rady (UE) 2016/679 z dnia 27 kwietnia 2016 r. (RODO), niniejszym informujemy, iż w dniu 26.11.2025r. doszło do incydentu bezpieczeństwa polegającego na nieuprawnionym dostępie do wewnętrznej sieci informatycznej spółki POL-HUN M. Bielska sp. j. W dniu 8 stycznia 2026 r. stwierdzono, że w wyniku ww. incydentu doszło do wykradzenia danych znajdujących się na dysku sieciowym POL-HUN M. Bielska sp. j. gromadzącym dane ze skanera sieciowego.
